1 •  Advocate action: dare to try and diligent to act

2 •  Close to the customers: provide excellent service to every customer

3 •  Self-innovation: encourage individualism and innovation

4 •  Staff-oriented: respect and care every staff member, and encourage his confidence and spirit of innovation

5 •  Value: sense of value is the core of the enterprise culture. It's far from enough to just let the staff join the enterprise. It's of great importance to make them keep pace with the value goal of the enterprise.

6 •  Focus on job: exploit the market by the advantage in a cautious way

7 •  Fewer and better staff: simplize the structure; decrease the administrative member to the maximum to increase the work efficiency.

8 •  Combine looseness with tightness: moderately control the looseness and tightness, mercy and strictness